Logos, photography & press materials.
For journalists, partners, and event teams. Please follow our simple usage guidelines: don't stretch, don't recolor, maintain clear space.
The marks.
Full-resolution master files. PNG with transparent backgrounds. For vector artwork or specific lockups, email us.
Need an SVG, EPS, or monogram mark? Email us. We'll send master files within one business day.
Event & activation photos.
Nine representative shots from our portfolio, corporate, festival, holiday, and brand activations. Safe to publish with credit to Lalu Fun Foods.
Please credit Lalu Fun Foods in captions. For higher-res originals or behind-the-scenes frames, reach out.
How to use it.
The short version. Keep the brand calm, warm, and legible: it should feel like the events themselves.
Brand colors
The palette is built around one brand red on a warm-paper canvas, with grounded neutrals for type and dividers.
- Lalu Red#D53C4CPrimary brand red. Logo, CTAs, accents.
- Ink#0E0E0EBody text, headlines, high-contrast UI.
- Ink 2#2A2A2ASecondary text.
- Muted#6A6A6AEyebrows, captions, quiet metadata.
- Line#E6E2DCHairline dividers.
- Paper#F6F1EAWarm off-white: default page background.
- Paper 2#EFE8DEAlternating section wash.
- Red Deep#A12A38Hover state for the primary red.
Typography
Three typefaces, each with a specific job. All three are free on Google Fonts.
- Fraunces
- Inter Tight
- JetBrains Mono
Usage: do / don't
- Use the red horizontal mark on light or warm-paper backgrounds.
- Use the white horizontal mark on dark, photographic, or brand-red backgrounds.
- Maintain clear space of at least the height of the "L" around every edge.
- Scale proportionally: keep the aspect ratio locked.
- Credit "Lalu Fun Foods" in captions and alt text.
- Don't stretch, skew, or rotate the logo.
- Don't recolor the mark outside the palette above.
- Don't drop the logo on busy photography without a scrim or safe area.
- Don't re-typeset the wordmark: always use the supplied files.
- Don't crop press photography in ways that remove event context.
We'll send it.
High-res master files, event-specific photography, brand interviews, or a founder quote for your story: email Emanuel directly and we'll respond the same business day.