Frette
A custom summer gelato activation created to celebrate Frette's first Canadian store, bringing the brand's refined aesthetic beyond the storefront through thoughtful customization and elevated guest experience.
Bring a brand rooted in refinement to life on a Toronto sidewalk.
A custom summer gelato activation created to celebrate Frette's first Canadian store, bringing the brand's refined aesthetic beyond the storefront through thoughtful customization and elevated guest experience.
When the details matter, the entire experience comes together.
When the details matter, the entire experience comes together. To celebrate Frette's first Canadian store in Toronto, Lalu Fun Foods created a custom gelato activation outside the brand's Hazelton Avenue location. Our Carriage Bar was fully customized to complement Frette's refined aesthetic, creating a seamless visual connection between the activation and the storefront. The customization extended beyond the bar itself. Every guest touchpoint was thoughtfully considered, including custom branded cups and wooden spoons created specifically for the activation.
Guests were invited to enjoy handcrafted gelato while experiencing a summer moment that felt distinctly Frette. By carrying the brand's visual identity beyond the storefront and into every detail of the activation, the experience felt cohesive, elevated, and intentional. Luxury brand activations are about more than simply adding branded elements. They are about creating an experience that feels like a natural extension of the brand itself. At Lalu Fun Foods, we work with brands to develop customized food and beverage experiences that reflect their identity, complement their creative direction, and create memorable moments for their guests.
The story,
in pictures.
The recipe,
unpacked.
Everything that went into the Frette activation, and where to book each piece for your own event.
Opening a store or
launching a collection?
Tell us about your brand, your venue, and your event date. We'll design a food and beverage activation that feels like a natural extension of your creative direction — customized from the cart to the cup.
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