HERO · 4:5 / 3:4

Hillberg & Berk Carriage Bar Activation

ClientHillberg & Berk
TypeRetail · Brand Activation · In-Store Experience
LocationToronto, ON

A custom in-store activation featuring our Lalu Carriage Bar, designed to drive foot traffic, boost engagement, and create a memorable shopping experience.

Petite
Cart — compact and elevated for boutique spaces
100%
Branded: cart wrap, cups, and signage
Fresh
Belgian chocolate-covered strawberries, served all day
Pink
Everything — colour-matched to the H&B boutique palette
01 / The brief

Drive foot traffic. Create engagement. Give shoppers a moment worth stopping for.

A custom in-store activation featuring our Lalu Carriage Bar, designed to drive foot traffic, boost engagement, and create a memorable shopping experience inside the Hillberg & Berk boutique.

02 / The build

Pretty in pink — and designed to turn heads.

We partnered with Hillberg & Berk for an in-store activation that brought a little sweetness to the shopping experience. Using our new Lalu Carriage Bar, we served fresh chocolate-covered strawberries in the dreamiest shade of pink to customers and guests throughout the day.

3:4 portrait · action

The objective was simple: drive foot traffic, create engagement, and give shoppers a memorable moment worth stopping for. From curious passersby to excited lineups, this activation proved that a beautifully presented treat can transform a retail visit into an experience people talk about. Our Lalu Carriage Bar is perfect for boutique spaces and luxury retail events, delivering a compact, elevated setup that is both functional and visually striking. Thank you to Hillberg & Berk for having us as part of this special in-store experience.

03 / Gallery

The story,
in pictures.

slot A
Belgian chocolate strawberries, stacked and ready to serve
slot B
The Lalu Carriage Bar — compact, elevated, and fully branded
slot C
The full activation — balloons, cart, and everything in between
04 / In motion

Sweet treats.
Inside the boutique.

A highlight from the Hillberg & Berk in-store activation — the Carriage Bar, the strawberries, and the moment it all came together.

16:9 reel poster
Hillberg & Berk Carriage Bar Activation00:30 · Watch on YouTube ↗
05 / What we used

The recipe,
unpacked.

Everything that went into the Hillberg & Berk activation, and where to book each piece for your own event.

Want something like
this for your store?

Send us a brief: event date, venue, approximate guest count, and the brand you want us to style around. We'll reply same business day with a direction pulled from cases like this one.

Plan an activation like H&B's
Or email: info@lalufunfoods.com
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