E.L.F. Beauty
A custom Dirty Soda activation created for e.l.f. Beauty at the Shoppers Beauty+ event in Toronto, inspired by the brand’s iconic blush and bronzer shades.
A brand-inspired Dirty Soda at Shoppers Beauty+.
A custom Dirty Soda activation created for e.l.f. Beauty at the Shoppers Beauty+ event in Toronto, inspired by the brand’s iconic blush and bronzer shades.
Blush and bronzer, reimagined as a Dirty Soda.
Lalu Fun Foods was excited to partner with e.l.f. Beauty for the Shoppers Beauty+ event in Toronto, creating a custom beverage experience inspired by the brand’s iconic beauty products.
For the activation, Lalu transformed e.l.f.’s signature blush and bronzer colour combination into a custom Dirty Soda, creating a playful and unexpected drink experience that brought the brand’s beauty aesthetic to life.
The drink was designed to visually reflect the blush and bronzer pairing, creating a beverage that felt instantly connected to the e.l.f. Beauty brand while giving guests something fun and memorable to experience at the event.
From the colour inspiration to the final drink presentation, the activation was designed to feel playful, visually engaging, and completely on brand.
This is what we love about experiential beverage activations at Lalu Fun Foods: taking recognizable elements of a brand and turning them into unexpected experiences that guests can see, enjoy, and share.
The story,
in pictures.
E.L.F. Beauty
in motion.
A look at the e.l.f. Beauty Dirty Soda activation at Shoppers Beauty+.
The recipe,
unpacked.
Everything that went into the e.l.f. Beauty activation, and where to book each piece for your own event.
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