Mackage
A fully customized beverage activation created for Mackage’s fall collection launch at Yorkdale, featuring a branded Lalu Bike, freshly prepared mocktails, and live on site canning with custom branded cans.
A fashion launch deserves more than just refreshments.
Lalu Fun Foods partnered with Mackage for the launch of their fall collection at Yorkdale Shopping Centre, creating a fully customized beverage activation designed to complement the brand and create a memorable experience for shoppers and guests.
For the mall activation, Lalu brought our Lalu Bike, which was fully customized specifically for Mackage to create a branded mobile beverage station that fit seamlessly into the event environment.
Guests were served two custom mocktails, Green Goddess and Golden Glow, with each beverage freshly prepared and served directly from the Lalu Bike.
Fresh mocktails, live canning, and a branded takeaway.
The experience also featured live on site canning, allowing guests to have their freshly prepared mocktails sealed into cans to enjoy and take with them. Each can was finished with a custom Mackage sticker, creating a polished branded takeaway and extending the experience beyond the activation itself.
From the customized Lalu Bike to the freshly prepared beverages, live canning, and custom branded stickers, every element was designed to feel intentional and connected to Mackage’s fall collection launch.
This activation showcases how Lalu Fun Foods transforms a beverage into a complete branded experience. Rather than simply serving refreshments, we create interactive moments that give guests something to experience, photograph, and take with them.
The story,
in pictures.
The Mackage launch
in motion.
See the Mackage Fall Collection Launch activation at Yorkdale Shopping Centre.
The recipe,
unpacked.
Everything that went into the Mackage activation, and where to book each piece for your own event.
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