HERO · 4:5 / 3:4

RBC Canadian Open Gelato Activation

ClientRBC Canadian Open
TypeSporting Event · Brand Activation · Experiential Marketing
LocationToronto, ON

A large scale dessert activation designed to enhance guest experience, encourage engagement, and create memorable moments at one of Canada's premier sporting events.

4
Custom gelato flavours — Toronto Chocolate Exchange, Berry Sherbert ETF, Vanilla Bean Core, and Canadian Salted Caramel Fund
RBC
Canadian Open — one of Canada's most prestigious annual sporting events
iShares
by BlackRock — custom branded signature bar matching the full activation aesthetic
100%
Experiential — from flavour names to every detail of the cart, designed to connect guests to the brand
01 / The brief

What does gelato have to do with golf? More than you might think.

A large scale dessert activation designed to enhance guest experience, encourage engagement, and create memorable moments at one of Canada's premier sporting events.

02 / The build

Four flavours. One unforgettable activation.

Lalu Fun Foods brought our signature dessert experience to the RBC Canadian Open, serving four delicious gelato flavours to help guests cool down while enjoying one of Canada's premier sporting events. Large scale events like this are a reminder that food is about so much more than simply serving a product. It creates moments, sparks conversation, and elevates the overall guest experience.

3:4 portrait · action

From our fully customized signature bar to every scoop served, our goal was simple: create an experience that guests would remember long after the event ended. Whether it is a sporting event, corporate activation, or private celebration, we love helping brands and clients transform ideas into memorable experiences that connect with people. The most impactful activations are the ones people continue talking about long after the final guest leaves.

03 / Gallery

The story,
in pictures.

slot A
The iShares "Diversified Portfolio of Flavours" — custom-named gelato menu at the RBC Canadian Open
slot B
Scooping the Toronto Chocolate Exchange — one of four signature gelato flavours
slot C
All four gelato flavours set and ready — the full branded cart on display
slot D
Ready to serve — the Lalu team at the RBC iShares gelato activation
04 / In motion

Gelato.
At the Open.

A highlight from the RBC Canadian Open gelato activation — the cart, the flavours, and the experience.

16:9 reel poster
RBC Canadian Open Gelato Activation — Toronto00:30 · Watch on YouTube ↗
05 / What we used

The recipe,
unpacked.

Everything that went into the RBC Canadian Open activation, and where to book each piece for your own event.

Want something like
this for your event?

Send us a brief: event date, venue, approximate guest count, and the experience you have in mind. We'll reply same business day with a direction tailored to your vision.

Plan an activation like RBC's
Or email: info@lalufunfoods.com
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