Sephora Summer Fridays Activation
A fully branded gelato cart activation created for Sephora's Summer Fridays employee appreciation event, designed to transform their office into a bright and refreshing summer experience.
Transform the office into a summer moment employees will remember.
We recently had the opportunity to partner with SEPHORA for a Summer Fridays employee appreciation event, transforming their office into a bright and refreshing summer experience.
Our gelato cart was fully branded for the activation, with every detail thoughtfully coordinated — from custom signage to matching umbrellas that tied the entire setup together.
Guests enjoyed handcrafted gelato while receiving Summer Fridays SPF, creating an interactive experience that was both functional and memorable.
A branded gelato cart, styled from the ground up.
Lalu designed the full setup around Sephora's aesthetic — a sleek white gelato cart crowned with a bold black-and-white striped umbrella with fringe trim, creating a striking visual centrepiece in the office.
Custom signage, branded cups, and coordinated styling ensured every touchpoint matched the Summer Fridays campaign identity. Lalu staff in branded uniforms scooped handcrafted gelato throughout the afternoon, pairing each serving with a Summer Fridays SPF product gifted directly to guests.
The story,
in pictures.
The activation,
in thirty seconds.
A highlight cut from the Sephora Summer Fridays employee appreciation day: the branded cart, the gelato, and the crowd.
The recipe,
unpacked.
Everything that went into the Sephora activation, and where to book each piece for your own event.
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Send us a brief — event date, venue, approximate guest count, and the brand you want us to style around. We'll reply same business day with a direction pulled from cases like this one.
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