Fidelity Investments Employee Appreciation
A branded smoothie & coco-nut bar built to surprise Fidelity employees at a goal-celebration event.
Celebrate reaching goals. Surprise the team. Make it photographable.
Fidelity Investments wanted to celebrate their team hitting their targets with something more memorable than a catered lunch, a surprise activation that felt like a moment, not a service.
The brief was to create a fun, high-energy touchpoint for the full employee group over a single afternoon, fully branded to Fidelity, camera-ready for internal social channels, and venue-friendly enough to drop into their Toronto office lobby without disrupting the workday.
As one of the world's largest financial services and investment management firms, Fidelity needed a partner experienced in premium corporate events and employee appreciation programs, fully insured, food-safety certified, and tuned for a professional office environment.
A custom smoothie & coco-nut bar, branded head to toe.
Lalu designed a fully customizable smoothie and coco-nut bar for the activation. Each coconut was laser-branded with the Fidelity logo, served alongside fresh fruit smoothies from a branded counter.
The centerpiece was a custom-built bike: topped with a custom umbrella in Fidelity's brand green: that the team rolled across the lobby as a signature walk-around moment. Every touchpoint, from the cups to the menu cards to the uniforms, matched Fidelity's visual system.
The story,
in pictures.
Thirty seconds
on the floor.
A highlight cut from the Fidelity employee appreciation day: build, serve, crowd, and the bike.
The recipe,
unpacked.
Everything that went into the Fidelity Investments activation, and where to book each piece for your own event.
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