Visual Comfort & Co.
Lalu Fun Foods brought Visual Comfort & Co.’s Trade Day experience to life with a fully customized beverage activation designed to reflect the brand’s elevated approach to design and detail.
A full-day beverage experience designed around every detail.
Lalu Fun Foods brought Visual Comfort & Co.’s Trade Day experience to life with a fully customized beverage activation designed to reflect the brand’s elevated approach to design and detail.
From morning coffee to afternoon mocktails.
Lalu Fun Foods was proud to support Visual Comfort & Co. during Trade Day, an industry event bringing together designers, architects and design professionals to explore the area’s showrooms and connect with brands. With Visual Comfort preparing to officially open its Canadian location in January, Trade Day provided an opportunity to introduce the brand to the Canadian design community ahead of its official opening.
For the event, Lalu created a full day beverage experience that evolved throughout the day. Guests started the morning with coffee served from fully customized Curved and Carriage Bars before the experience transitioned into refreshing mocktails in the afternoon. The Visual Comfort branding extended across every detail of the activation, including customized bars, napkins, cans and cups. Each element was designed specifically for the experience, creating a cohesive and polished brand presence throughout the event. From the first coffee of the morning to afternoon mocktails, Lalu helped create a memorable beverage experience that complemented Visual Comfort’s focus on design, quality and attention to detail.
The story,
in pictures.
Trade Day
in motion.
Coffee in the morning, mocktails in the afternoon, and a fully branded beverage experience throughout.
The recipe,
unpacked.
Everything that went into the Visual Comfort & Co. activation, and where to book each piece for your own event.
Planning a design-led
brand activation?
Send us a brief: event date, venue, guest count, and the experience you want to bring to life. We’ll reply same business day with a beverage direction built around your brand.
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