Canadian National Exhibition
A decade-long festival partnership with the CNE: custom booths, viral concepts, and branded food & beverage experiences built to land hard over a multi-week fair run.
Ten years in. Build a new food brand the fair has never seen.
The CNE has proudly partnered with Lalu Fun Foods for over a decade, showcasing more than twelve innovative booths throughout the event, featuring novel food and beverage offerings.
The CNE wanted to develop an exciting new food and beverage brand to further enhance the guest experience, a concept strong enough to cut through a multi-week fair run, travel on social, and feel unmistakably on-trend.
As Toronto's flagship summer festival drawing well over a million visitors each year, the CNE needed a food and beverage partner with the festival-scale capacity, in-house fabrication, and on-brand styling to deliver a new signature concept guests would line up for.
Chocoberry, a viral fair sensation, built from booth to menu.
Lalu designed and fabricated a brand-new booth featuring fully custom branding that showcased a fresh on-trend concept. Introducing "Chocoberry," a viral sensation at the fair, the concept highlights the irresistible combination of fresh strawberries and rich Belgian milk chocolate.
Lalu expertly crafted the signage, branding, and menu, creating an engaging experience that captivated attendees and elevated the dessert offering. Every touchpoint, from booth fabrication and brand system to menu and on-stand styling, was built in-house to hold up over a multi-week run of high-throughput festival service.
The story,
in pictures.
Thirty seconds
on the midway.
A highlight cut from the CNE residency: booth build, service, and the fair crowd in motion.
The recipe,
unpacked.
Everything that went into the Canadian National Exhibition activation, and where to book each piece for your own event.
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