Revlon Lip Gloss Pop-Up
A glossy, glitter-inspired soft serve experience built to mirror Revlon's new lip gloss collection, served in fully branded custom cups.
A lip gloss pop-up that tastes like it looks.
Revlon was hosting a lip gloss pop-up event centered around their new lip products. They were looking for a creative way to integrate our soft serve experience with their shimmering lip gloss collection.
The ask was to develop a glossy, glitter-inspired dessert that aligned with their product line: something visual, shareable, and unmistakably on-brand for a beauty launch where every inch of the activation is on camera.
As a global cosmetics and beauty brand, Revlon needed a partner experienced in influencer events and product launch pop-ups, one who could translate a new lip gloss line into a custom, camera-ready food moment in Toronto, complete with branded packaging and turnkey execution for creators and press.
Two shade-matched soft serve flavours with an elevated shimmer finish.
We developed two custom soft serve flavours inspired by the shades in Revlon's new lip gloss collection. Each flavour was designed with an elevated shimmer finish to reflect the product's glossy aesthetic, the dessert itself reading as an edible extension of the lip line.
To complete the experience, the soft serve was presented in fully branded custom cups that unified the entire activation and enhanced the visual impact of the pop-up. Every touchpoint, from flavour and finish to cup and moment, was tuned so guests and creators were photographing a cohesive launch, not a dessert station tacked onto a beauty event.
The story,
in pictures.
Thirty seconds
of lip-gloss launch.
A highlight cut from the Revlon lip gloss pop-up: shade-matched flavours, shimmer finish, fully branded cups.
The recipe,
unpacked.
Everything that went into the Revlon activation, and where to book each piece for your own event.
Book this kind
of work.
Want a product launch
that tastes on-brand?
Send us a brief: launch date, venue, approximate guest count, and the product shade, scent, or packaging you want us to style the food around. We'll reply same business day with a direction pulled from cases like this one.
Plan a launch like Revlon's